Zoetermeer 2026 Business Survey: Share Your Opinion

Business owners are of great value to Zoetermeer. That is why the municipality would like to know what is going well and what challenges business owners are facing. The 2026 Business Owner Survey will give us a better understanding of what business owners need to run their businesses successfully and enjoyably. We will use the results to improve our services and our collaboration with business owners.

Invitation to the Business Survey

A large group of Zoetermeer business owners will receive an invitation by mail from Lisette Sandifort, the alderwoman for Economic Affairs. The invitation includes a personal access code and instructions on how to complete the digital questionnaire. The questions focus on doing business in Zoetermeer, municipal services, and challenges faced by business owners. Participation in the survey is voluntary.

Share your experience

Have you received an invitation? If so, you can complete the questionnaire through December 4, 2026.

At the end of the questionnaire, you can indicate whether you would like the municipality to contact you about a topic you’d like to learn more about. To do so, you can voluntarily provide your email address and/or phone number.

The responses will be handled confidentially. The report does not reveal which responses came from which business owners.

The results of the business survey are expected to be published in February 2027.

For more information about the use of personal data, please see the privacy statement below.

Privacy Statement: 2026 Business Survey

The municipality of Zoetermeer handles personal data used for the 2026 Business Survey with care. Below is a list of the data used, the reasons for its use, and how long it is retained.

What data is used, and why?

To select and invite business owners, the municipality uses business and address information from the Chamber of Commerce’s (KVK) Commercial Register. A large group of companies with more than one employee is selected. A random sample is taken from among companies with one employee.

The municipality processes this data to carry out a task in the public interest. This is set forth in Article 6, paragraph 1, subparagraph (e), of the General Data Protection Regulation (GDPR). The study is in line with the Zoetermeer 2040 Environmental Vision and the coalition agreement.

How are the answers processed?

The responses will be used solely for the purposes of the survey. The municipality’s Research & Statistics (R&S) department will handle the data confidentially. The report will not reveal which responses came from which business owners.

Voluntary contact with the municipality

At the end of the questionnaire, participants can indicate whether they would like the municipality to contact them regarding a topic they would like to learn more about. To do so, they can voluntarily provide their email address and/or phone number. This contact information will be used solely to contact them regarding this matter.

How long is personal data retained?

Personal data will not be retained any longer than is necessary for the study. Address information and personal access codes will be deleted once the study is complete. Contact information provided voluntarily will not be retained any longer than is necessary to contact you.

More Information and Privacy Rights

The GDPR grants individuals various rights, such as the right to access or correct their personal data. More information about these rights and how to contact the municipality can be found in the Zoetermeer Municipality Privacy Statement.